August 18, 2014

BreadTalk's Mooncake Collection 2014 ~ Dance To A Dazzling Mid-Autumn



It seems that nowadays we do not have to try too hard to remember the dates of traditional festivals anymore, because the appearance of those festive treats itself will serve as the best reminder for impeding celebrations. Mooncakes are an quintessential part of the Mid-Autumn festival, which falls on September 8 this year, and the collection that BreadTalk has unveiled will certainly add a delectable sparkle to the occasion.

I'm quite fond of their exquisitely-designed mooncake boxes, which looked lovely in their elegant oriental-chic packaging adorned with gleaming motif inspired by rabbits and butterflies, timeless symbols of the Mid-Autumn season (the cherry blossom pink box is incredibly sweet-looking!). Each box comprise of an assortment of popular and new flavors. Baked or snowskin mooncakes for you?

This popular festival falls on the 15th day of the 8th month of the Chinese Lunar calendar and celebrates the moon and the abundance of harvest. People eat mooncakes to express their love for their family and their hope for a happy life. It is associated with the autumn equinox when the moon is supposed to appear at its roundest. The roundness of the moon symbolises family unity and harmony. - See more at: http://www.rdasia.com/mooncake-festival#sthash.zuZPkknx.dpuf
This popular festival falls on the 15th day of the 8th month of the Chinese Lunar calendar and celebrates the moon and the abundance of harvest. People eat mooncakes to express their love for their family and their hope for a happy life. It is associated with the autumn equinox when the moon is supposed to appear at its roundest. The roundness of the moon symbolises family unity and harmony. - See more at: http://www.rdasia.com/mooncake-festival#sthash.zuZPkknx.dp

The repertoire of Baked Mooncakes features thin golden brown moist pastry encompassing a generous filling crafted with premium preservative-free natural white lotus. With the use of trehalose, a premium sweetening ingredient, it is also said to be less sweet compared to mooncakes which uses regular sugar.

Flavors include Lotus with Yolk Blend, Lotus with Melon Seeds, Lotus with Macadamia and Yolk Blend, Lotus with Macadamia, Lotus with Cranberries and Olive Kernel with Single Yolk.


I love the Snowskin Mooncakes as much as the baked ones, especially when it highly pleases with luscious Valrhona chocolate truffle in each mouthful.

Tantalising flavors include the alluring Coffee Bailey, Whiskey, fragrant and smooth Black Sesame, as well as a rich, velvety Double Chocolate. Though the variety keeps to the safe side and lack the bold exoticness one has come to expect nowadays, each mooncake flavor is very distinctive and texturally well-executed.

If the mooncakes are in front of you, just eat. I certainly did :)

Happy Mid-Autumn Festival!


The mooncakes are available in boxes of:
  • JOYOUS (8 snowskin mini-piece, $52.80)
  • INDULGENCE (4-piece, $52.80 for Lotus with yolk blend / $48.80 for Lotus with melon seeds)
  • PRESTIGE (4-piece, $58.80 for ‘Wu Ren’ + Olive Kernel with single yolk / $53.80 for Lotus with yolk blend + Lotus with Macadamia & yolk blend)
  • ROYAL (10-piece, $88.80)

BreadTalk In-Store Promotions

Early Bird Special 19 Jul – 19 Aug 
15% discount for purchase of any box of Joyous
20% discount for purchase of any box of Prestige/Indulgence
30% discount for purchase of any 3 boxes of Prestige/Indulgence

20 Aug – 8 Sep
Purchase any 2 boxes of Prestige/Indulgence/Joyous at 20% discount

19 Jul – 31 Aug

UOB cardmembers enjoy 25% discount off Prestige/Indulgence + 1 box of Joyous

19 Jul – 31 Aug
Enjoy 30% off purchase of 2 boxes of Prestige or Indulgence with 14th Anniversary bounceback coupon

28 Aug – 8 Sep
Enjoy $10 off purchase of a box of Prestige (limited to 2 boxes per customer) with Lianhe Wanbao cut-out coupon.

All prices are inclusive of 7% GST

For more info, please visit www.breadtalk.com.sg


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