July 09, 2019

Emma Soft Serve @ Plaza Singapura ~ Popular Japanese "Upside Down" Soft Serve Launches In Singapore With Exclusive Boba Taco Softie & Charcoal Cheese Flavour

Nope, your eyes are not playing tricks on you. Emma's "upside-down" soft serve cones are really this gravity-defying!

The popular soft serve brand from Japan has just opened its first-ever overseas outpost in the basement of Singapore's Plaza Singapura.

Named after "絵馬" which are small wooden plaques on which Japanese worshippers write their well wishes, Emma aspires to be the place where everyone's wishes come true.

Perhaps someone had wished for Emma's soft serve to be paired with chewy pearls. The union is now materalized in Emma's BTS - Boba Taco Softie ($6.80)!

Housed in thin, crisp wafer taco shell that are made in-house, the BTS comprises of Singapore's exclusive Charcoal Cheese soft serve, and boba pearls made with a combination of Okinawa brown sugar and kuromitsu (Japanese black sugar syrup).

As the pearls are served warm, the contrasting sensation of warm, chewy pearls and cold soft serve made the BTS extra delightful. On the flip side, it melted too quickly.

If you like the interplay of textures, you will also enjoy the Brown Kinako Bubble Soft Sugar ($5.80) which is a combination of Emma's signature soft serve with Okinawa brown sugar pearls, and Japanese kinako (soybean) powder.

The reason why Emma's soft serve can be held upside down without it falling out is because quality ingredients and premium Japanese milk are used to create its rich and thick texture.

True enough, our soft serve was really firm and held itself well against gravity! Do not try it for too long and risk it though haha.

My favourite is Emma Soft Milk ($5.20) which is a twirl of signature milk and charcoal cheese soft serve in black charcoal cone imported from Japan.

Emma Soft Milk with Dips ($5.30) comes in a selection of Chocolate, Strawberry, Caramel, and Matcha flavours, and Emma Soft Milk with Sprinkles ($5.30) are available in Matcha, Cocoa, and Kinako flavours.

Opening Promotions

  • If your name is “Emma” you get 50% off for the month of July 2019! Simply show your ID or Name Card to the service staff prior to ordering, limited to 01 discounted item for Emma.
  • Pre-orders on Klook for 15% off for any of the 3 flavours: Emma Soft Milk, Emma Charcoal Cheese Cone and Brown Sugar Kinako Bubble Soft - [Klook Pre-order link here]

Emma Singapore
Address: Plaza Singapura, 68 Orchard Road, #B2-45, Singapore 238839
Contact: +65 9019 5007
Facebook: https://www.facebook.com/emmasoftsg
Opening Hours: Daily 11am-9:30pm

Prices are stated in Singapore dollars and nett. Information is correct at point of published date.

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